Emirates bagged four award wins at the Business Traveller Middle East Awards on May 9, 2022. 

At the ceremony, which was attended by key travel industry attendees, the airline won awards in the following categories: 

  • Best Premium Economy Class

  • Best Economy Class

  • Best Frequent Flier Programme

  • Best Airline Worldwide

The airline said in a press release that this is the ninth consecutive time that Emirates has been voted the ‘Best Airline Worldwide’.

In the press release, Emirates credits the airline’s commitment to its “Fly Better” promise through customer experience initiatives, products and services in the air and on the ground during a year of rebuilding and recovery from the pandemic.

The airline says that it continued to introduce offerings and enhancements even when “other airlines were cutting back” during the past year.

In line with the airline’s “Fly Better” commitment, Emirates also announced that it is launching a new hospitality-based strategy, taking the customer experiences delivered by teams both on the ground and in the air “to new heights”.

With support from one of the world’s top-rated hospitality management schools, Ecole hôtelière de Lausanne (EHL), Emirates said that it is creating its next generation hospitality programme based on bespoke principles that reflect the airline’s memorable customer service.

The first batch of Emirates facilitators have already earned their EHL Qualified Learning Facilitator Certification after completing an intensive two-week programme between Dubai and EHL’s main campus in Lausanne in early 2022. They will be part of the core team involved in deploying the airline’s hospitality learning experience initiatives starting from June 2022.

“Emirates already has a signature service that our customers value and makes us unique. What we’re doing through our new hospitality strategy, is providing our teams with even more bandwidth and skills to build stronger, more personalized, and relevant connections with our customers at every moment of their journey with us,” chief operating officer at Emirates, Adel ad Redha said in a statement.

“We’ll achieve that by investing in technologies, refining elements of our processes, and empowering our people to be our most effective and real brand ambassadors.”

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Emirates provides more details of its new premium economy cabin, with tickets to go on sale from June for flights from August